Approach
Aligning buyer insights with client goals.
Start with the big picture and then embrace the details. Whether it’s a new real estate development or the latest piece of consumer technology, we believe the path to a successful project or new product always begins with the end in mind. We can take on the entire process or a specific task.
Here are some basic steps:
Analyze the market opportunities and challenges, and clearly articulate the business objectives.
Define the target buyer opportunity - Who are they? What is important to them? What pain point or desire do we need to address? What other products or developments are they considering? Why and how do they buy?
Work with architects, designers, product development teams, branding experts, and operations to ensure the project or product connects with the target market.
Build a highly targeted marketing program and brand vision that drives customer engagement and enhances perceived value.
Develop a sales strategy and support team customized to the needs of the project and market opportunity.
Ensure operational excellence and delivery of the brand vision.
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